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"Everything I do is a matter of heart, body and soul," says Donna Karan, chief designer of the international fashion company that bears her name. "For me, designing high quality lingerie and intimate underwear for women is an expression of who I am as a woman, with all the complications, feelings and emotions." Donna Karan
For Donna Karan it's never been just about selling clothes and lingerie. It's about a lifestyle choice for fashion conscious women. Donna Karan, via DKNY, sees the entire designer fashion picture from head-to-toe, from function to aesthetic. "How do I dress the leg?" inspired Donna Karan Hosiery. "The right bra, T-shirts and sleepwear?" Donna Karan and DKNY Intimate.
Donna Karan is known to support the needs of modern women with her clothing, lingerie and intimate DKNY underwear ranges. When designing her ranges of fashion clothes and lingerie, Donna Karan claims not have the top model in mind, but women like herself and you!.. The saying goes, that before the production of a bra, panty or any other item of apparel is approved by Donna Karan, it has to look good on her. With Donna Karan clothing, function comes before styling.
Donna Karan, - The Queen Of Seventh Avenue - began working for Liz Claiborne. In the 1970s, sh got a job with Anne Klein, where she was promoted to associate designer. When Anne Klein died in 1974, Donna Karan became head designer of the house. In 1984 Donna Karan left Anne Klein and started her own business “to design modern clothes for modern people".
What made Donna Karan famous was her line of bodysuits. She also became known for her very successful Essentials line, initially offering seven easy pieces which could all be mixed and matched, and created a fully integrated wardrobe. At a time when more women were looking for sophisticated and elegant, yet simple and functional clothing and lingerie, preferably in black, white or grey, Donna karan / DKNY experienced tremendous success with its power dressing outfits. Donna Karan always insisted that she would only design clothes, lingerie and underwear that she would wear herself.
Donna Karan extended her women’s Signature Collection by a less expensive line, called DKNY, for younger women. The DKNY ine was such a hit that Karan can be regarded as the first designer to successfully establish a bridge collection. Two years later she created DKNY Jeans and DKNY for Men was launched in 1992. The DKNY portfolio was later complemented by beauty productsand DKNY accessories.
Throughout her long career, Donna Karan's peers have acknowledged her fashion achievements with numerous accolades. The Council of Fashion Designers of America has saluted her an unprecedented six times. Because the fashion industry has been so generous and supportive, Donna Karan feels it is crucial to give something back, which is why she spends as much time as possible at her alma mater Parson's lecturing and critiquing students' work.